Tag Archives: Social media

Can One Find a Perfect Job on LinkedIn?

Can One Find a Perfect Job on LinkedIn? I asked this question on Facebook last week, and the answer I received was a “NOOOOOOOO” I have to tell you this: last week I applied for a Marketing Manager on LinkedIn on Monday, had 2 interviews that week with a perfect company & 1 with not a so perfect one, and I signed a contract that Friday afternoon. I’m starting on July 1st. Salary, bonus, benefits… Thanks to LinkedIn!

How did I do it? I’ll tell you exactly how, but on Saturday. One thing I want to say: social media rocks. Every time I’d apply for a job (I applied for 30 that Monday, 8 applications were opened, and two interviews scheduled within 24 hours), I’d find that company on Twitter and tweet. Screenshots of those tweets, my LinkedIn job application, and my Resume, as well as other cool details are coming, so stay tuned and check back on Saturday at 8 am.

I want to leave you with the most important tip for a LinkedIn success – GROW YOUR NETWORK! Be active! Stay engaged!

Here’s my LinkedIn data from today: 6 people viewed my profile just today and 36 people searched for either me or someone like me with me appearing in search, which is exactly what you want and you can only achieve it by being active.

What are your LinkedIn stats? What can you do to improve those?

Anna Stevens' LinkedIn

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Radio interview on 106.7 FM about LinkedIn

Guys! Awesome news! What I’ve been sharing with you about Social Media strategies for my internship company has been found valuable by 106.7 FM and I was interviewed on air on February 11th! That’s so cool! By the way, it was about LinkedIn success tips, and I wanted to make a note that I even started LinkedIn profile BECAUSE of the Career Management Center on PMBA!

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How to Develop a Comprehensive LinkedIn Profile

Many people are confused about how to develop a comprehensive LinkedIn profile. It takes some time and thought. I was recently helping the company, where I do entrepreneurial field study, to go through this process. I’d say that after you filled out all the information about your employers and awards, go through the questions below to determine how you  would like to be seen by people, introduces to others, and spoken about.

What is the tag-line you’d like to see and hear after your name when being introduced on Fox News? ___________________________________________________________________

Imagine that you are invited to be featured in Entrepreneur magazine. They ask your bio
Using professional language, in ten complete sentences answer the following question: Who are you?


What are the ten key-words you’d like to be found on-line for, when your potential clients who don’t yet know you search for someone like you?


If you accidentally happened to hear two people talk about you at an event, what would you like to hear them say?

How many people know you as a professional?

How many of them could recommend you on LinkedIn? Make a list of names.



I hope it’s been helpful. Next time, I will tell you about the value of a tagline for an entrepreneur. Check back soon!

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My Social Media and On-Line Strategy Proposal

Hey, guys! The internship is speeding up now and the projects I work on are very exciting! One of them I just finished 5 minutes ago – a social media and on-line strategy proposal. Here you go – I’ll share it with you. Let me know your thoughts, comments, objections or questions; I’d love to hear from you!

After reviewing your business and personal online-accounts, including websites, Twitters, LinkedIns, Facebooks, YouTubes and blogs, I am proposing the following in order to make the company searchable and accessible, earn credibility, gain brand recognition and attract publicity.

Start with the end in mind: it is essential for the business owner to fill out the questionnaires for social media and LinkedIn.  This will allow us to not only clarify how the company should be branded, but also design a tag-line for the owner and the brand.

Create a list of tags: once the heart of entrepreneur is understood and the direction is established, it is important to come up with a list of keywords (tags) that will be associated with the brand, its initiatives, and the business owner in particular. These will be used for SEO purposes, when publish a video, post a blog, optimize a website page for search engines, and the like. These will also be submitted every time the entrepreneur has a media appearance, so that, when others write about her, they use these tags to promote her and the brand.

Build a user-friendly website: the brand’s website and that of its each initiative has to be built with the target-customer in mind.
Determine whether you want your website to provide a one-way communication opportunity, meaning that you will speak through it to your visitors, or a two-way communication opportunity, allowing your visitors to comment on your posts, like and share them, and so on. Keep and mind that a business-card type of a website, where you are the only one who can speak, post and share information, is like going to a networking event and not caring to learn about the people you meet.
Consider what devices your potential client may access your website from. Depending on whether your visitor gets on from a laptop or an iPhone, he or she may see your website differently. Ensure that it is convenient and comfortable to navigate your website from a diversity of devices.
Ideate in regards to what you want your banner to look like. A website banner is like your smile at a networking event: people will notice and remember you, based on your smile. Also, the information on your banner will make an important difference in how your website appears in web-search. Make sure the colors you use are appropriate for your audience and the combination of fonts you choose is easy-to-read for visitors of your website. Let’s say using blue fonts and capital letters does not make your website easy-to read and attention-catching. In fact, capital letters, when written in bulk, increase leaning curve and distract people from the meaning. Evaluate what your fonts look like on your website from a mobile device.
Design the site map, create high-quality content, produce attention-catching videos that are not confusing and focus on only one topic at at time, and, of course, establish a blog, so your website is relevant and up-to-date, given that you will actually keep up with the blog. Make sure you create appropriate blog categories and tags and utilize these free tools to help visitors easily find the needed information, improve your SEO and reduce learning curve for people. A general advice here is this: when you’re trying to choose a theme for your website, keep your main target-customer in mind. If it is a C-level executive, choose plain white background and calm colors as well as business-like images and videos. Don’t have pictures flashing as you invite them to read the content or, worse, watch your video: it is impossible to concentrate their attention on a video and its meaning while the fashion-style pictures are flashing on a background. It’s simply distracting for a human eye and brain. Place yourself in the shoes of your ideal client and develop a concept for your engaging website from that perspective.
Ensure that there are social sharing buttons, the “follow us” type buttons, that your footnote is up-to-date and contains the address, the e-mail and the phone number of the company. Be aware of the copyright message on the footer of your site: it has to be updated every January first.
Optimize your permalinks, meta-descriptions, images, pages and posts for the key-words you develop as a first step. This will enable you to be found on the first page of Google, when potential customers search for relevant tags.

Make your LinkedIn profile look professional and speak up for your greatness: when you write up your LinkedIn profile, imagine that an ideal potential client, who knows nothing about you yet, but is searching for someone like you, opens your profile. What do you need to have on it in order for the ideal client to understand that you are the one he or she is looking for? What experiences would you like him or her to know about? What skills would you like to showcase? Do you have enough of RELEVANT references from current or former clients/partners/bosses/etc to help you demonstrate your credibility to that ideal client? Adjust your LinkedIn accordingly.

Twitter, Facebook, company LinkedIn page, YouTube, Pinterest, Google Plus: you have to ensure that your business-website is linked to THAT BUSINESS’ social media. Each and every of your webstes has to have the ABOUT US page, where you will have the info about the team. THAT and ONLY THAT page can lead to personal Twitter, Facebook, LinkedIn etc. Social media serves two main purposes: to help you engage with your community and to improve your SEO. For instance, LinkedIn will push your brand up on Google, even if you don’t yet have a good website. So will Twitter and Pinterest. That is why your brand and you need to BE and ENGAGE on social networks. Having one YouTube subscriber is highly unlikely to help you promote your credibility and expertise to a potential client.

Blog: post regularly about your news, accomplishment etc. Helps with SEO and allows you to engage as well as share your expertise to gain credibility and recognition for you and your brand.

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New Semester: Ready to Rock!

Hey, everyone! We’re back from the break and ready to rock during this upcoming semester! Great news! This time one of the electives is very unusual: it’s a field study – intership with an entrepreneurial company for the whole semester! Wow! When I had heard about this opportunity for the first time, I got so excited: I applied immediately 😉 I was accepted – the process consisted of a Resume submission and also you had to find a company where you’d like to do your internship, the company had to be approved by the professor, and you had to pass the interview with that company. It’s like  job searching 🙂

I am very passionate about Marketing, Social Media, Branding etc. And I also care a lot about Corporate Social Responsibility. So, I was looking for something in that range. And….. I was lucky enough to actually find it! The company is called RaiseGlobal.org and needs someone to implement Marketing, Social Media and other initiatives while connecting socially-responsible brands with non-profits! Ideal match! Here’s a picture of me after my interview on December 4th 2012.


Anna Stevens

And now I will keep you updated on all the new things I do, learn and discover through my internship at Raise! Excited? As always, check in every Wed and Sat to read fresh blog-post I write 🙂 See you soon!

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How Corporate IT Can Enhance Customer Experience through Use of Social Media

In this post I simply wanted to share with you a brilliant paper that my classmate Pamela Blanding and I wrote on April 21st, 2012. This paper is shared with you based on Pamela’s permission.


It is often said that if Facebook was a country, it would have the third largest population in the world, given its more than 800 million users. ComScore, an expert in tracking global Internet usage habits, states that one out of every five minutes is spent on-line on social networks globally as of October 2011. Social media conversations are the most engaging online activities worldwide. Social networking websites reach 82% of the world’s Internet population aged 15 and older, which represents 1.2 billion users around the globe [11]. However, 68% of chief marketing officers say they feel unprepared to deal with social media [4], and 70% of companies ignore customer complaints on Twitter [6]. Having a great product is not enough for business success today. Customers are now looking for a great experience that comes from great relationships. The consumer now is right at the center of IT strategy.

The consumerisation of IT has forced corporate IT departments rethink their fundamental principles and assumptions. Over the past five years, consumerisation of technology became one of the major challenges faced by businesses. It started with the launch of Apple’s first iPhone which targeted consumers rather than businesses with its features [3].

Social media is needed for brands and businesses to connect and interact online with their customers as it gives companies a wealth of opportunity for better engagement, wider reach, and significant profit [3]. It also allows for greater transparency and accountability between businesses and their customers.

Thus, IT departments are now under internal and external pressures to secure ever-growing amounts of increasingly-fluid data while ensuring efficiency of CRM (Customer Relationship Management), effectiveness of branding, and security of corporate private information.

Customer Relationship Management via Social Media.

Christer Holloman, a serial entrepreneur and chairman of the First Tuesday UK networking group for technology professionals, suggests that one key-benefit of using social media platforms for business is capturing data about people’s buying habits. He says: “Everyone is talking about the value of this data, though very few companies know how to make use of it.” [12]. Businesses need to gather this data through engagement, which means having direct conversations with members of the web-community. Dr Thornthwaite, from the University of Western Sydney, said unlike other electronic forms of communication, social media encouraged users to be more relaxed and colloquial [10]. Genuine questions and answers can lead to customers’ trust, honesty and loyalty which is exactly what companies want. That, on the consumer’s end, can establish a strong platform for referrals.

A great example of effective CRM via social media is KLM airlines. Its chief executive Peter Hartman described the company’s first experience with social media back in 2011, when stranded passengers around the world sought information on how to get home. “We found out that all traditional communication channels failed. We informed passengers through social media sites – Facebook and Twitter,” said Hartman. “Customers encouraged us to use the same channels for questions and answers, servicing and rebooking.” [1]. KLM is a part of $24 billion European airline and has over 240,000 Twitter followers (Twitter.com/KLM).

What is the role of IT in this process? The answer can be this recent case: Best Buy hired Stephen Gillett away from Starbucks to assume the role of president of Best Buy digital and executive VP of global business services. Through his leadership of the enterprise’s e-commerce businesses, information technologies, and global shared services, Gillett will have oversight of the critical capabilities necessary to make technology a bigger part of the customers’ experience. Business IT in the past has been about performance using IT to optimize processes, increase efficiency, and automate tasks – internal focus. Effective IT today separates successful businesses from mere ones by increasingly improving customers’ digital interactions with the business – external focus [5].

We recommend the following ten tips for successful social customer service [14]:

  1. Start by just listening.
  2. Define your plan and align across departments.
  3. Choose product-savvy, social savvy agents. Train them well.
  4. Respond early to social media issues.
  5. Be authentic and respectful – this is still customer service.
  6. Think: what would your mother say? Everything is public now.
  7. Add a social media policy to your employee handbook.
  8. Give social agents the right tools (case-management, knowledge).
  9. Record social interactions to build social customer profile.
  10. Measure volumes/topics by channel to optimize channel/agent mix.

How to enhance social media marketing using RFID.

The Internet of Things. The Internet of Things (IoT) concept is concerned with moving the Internet from its reliance on humans for data gathering to data gathering by direct access to objects of interest. By replacing human data gathering processes with automation, data becomes more reliable and less costly. The ultimate realization of the IoT concept is to fully integrate physical objects into the virtual world. Although IoT was conceptualized in the early 1990’s as Internet usage gained popular appeal, the most recent decade has seen great strides in making IoT a reality. Radio Frequency Identification (RFID) technology makes the Internet of Things possible.

As the name indicates, RFID uses radio waves to create communications between an RFID reader and an object containing an RFID chip. As an additional improvement over the familiar universal price code (UPC) bar codes and scanners, RFID technology [17]:

  • Does not require a line of sight to gather information.
  • Allows the reading of data from many RFID chips simultaneously.
  • Allows the reading of an RFID chip by multiple devices.
  • Allows the data on RFID chips to be updated.
 As the price of RFID technology and the size of RFID chips decrease, an increasing number of objects become suitable for tracking using this method.

RFID and Social Media. The influence of social media on consumer behavior is well documented. However, much remains to be understood regarding the extent of this influence and its driving factors. The increased availability of RFID technology gives market researchers a clearer picture of the connection between social media and purchasing behavior [8]. A January 2012 study published in the journal “Advances in Management” affirmed the following facts regarding the impact of social media usage on social interactions [7]:

  • Over 50% of the U.S. population has social media presence.
  • Facebook has over 500 million users.
  • Twitter generates more than 90 million “tweets” daily.

Additionally, the study concluded that opportunities to influence consumer behavior using social media are essentially the same regardless of the medium of influence (i.e. advertising, opinion blogs or brand followers), increased social media usage correlates positively with marketing attempts to influence purchasing behavior and social media is an appropriate means of assessing customer lifetime value [7].

Now that the relationship between social media and consumer behavior has been established, it is appropriate to discuss several innovation uses of RFID technology with social media marketing.

Trade Shows and Conferences – The RFID Journal Live 2011 Conference showcased the use of its very own technology. Attendees were equipped with RFID wristbands at the start of the conference for use with RFID reader-equipped kiosks strategically located near different vendors and conference events. As the attendees exited different conference events, the RFID wristbands were used to update the conference Facebook page with attendees “likes” or “dislikes”. The wristbands also allowed attendees to upload conference pictures to their personal Facebook pages and to digitally locate friends who were also in attendance. According to the show’s organizer and RFID Journal magazine editor, Mark Roberti, “Our main goal is to demonstrate the capability of linking the real world with the social media world.” The show’s Facebook page received 132,000 reviews after the show, while only 2,700 people attended the conference [9].

Retail Shopping – ShopLovers Solution is a research project of the Centre for Application of Teleservices and Technology for Innovation in Digital World (CATTID). The CATTID research center is part of Sapienza University of Rome, and the purpose of the project is to create a social media platform using mobile RFID technology to enhance the customer shopping experience. The ShopLovers Solution has three basic components which are:

  • RFID enabled smart phones
  • RFID ready retail locations (RFID tagged inventory and an RFID reader/check out register)
  • ShopLovers social media platform

A simple ShopLovers scenario involves an individual who uses the ShopLovers social media platform to arrive at a purchasing decision. The user visits a brick and mortar retail outlet associated with the ShopLovers project and uses RFID and smart phone technology to comparethe RFID tagged inventory at the retail location to items previously discussed online. The user is able to upload pictures to and get opinions and feedback from other ShopLover participants instantaneously via the social media platform. The purchase of the inventory item involves reading the data from the inventory item’s RFID chip and matching it to the shopper’s RFID user data which is imbedded in the smart phone. Payment is made via an electronic wallet using the same RFID technology. The purchaser’s loyalty points are added to her ShopLovers online account. The shopper stops at a nearby café to update other ShopLovers on the most recent purchase [2].

What can be clearly seen from the examples given above is the combination of social media and RFID technology raises the level of interaction for all of the participants in the marketplace. Consumers have a greater opportunity to make their brand and product experiences more widely known. Retail marketing strategists have the ultimate opportunity to influence consumer behavior and to reward brand loyalty.

Collaborative workflows between IT and Marketing for proactive test-and- learn approach to brand-building.

As we have demonstrated above, no business can afford not to have social media presence today. However, the challenge for companies has been the lack of ability to build successful marketing models to exploit social media power. During the Asia Pacific Infocomm Technology summit in Singapore, many experts agreed that the problem is that the social media model is very different from what businesses are accustomed to. Traditional models of advertising normally follow a linear path, starting with production and culminating in consumption by the target audience. Social media, in contrast, is cyclical in nature with consumers regenerating content and proliferating it in various forms such as videos, photos and blog-posts. Even more important is the fact that if a content appears on social media, it will remain there forever. Therefore, there must be a social media policy in place applicable to everyone working within a particular company. Such policy must determine what is allowed to be blogged, tweeted, and posted on Facebook about the brand. The purpose is to preserve and strengthen the integrity and reputation of the organization’s brand [3].

To support that purpose, social media monitoring tools can be used to uncover the conversations happening about a particular brand. Google Alerts, as an example, can deliver anything that appears on the web straight to your e-mail box as regularly as you prefer. For well-established brands with large on-line communities, premium platforms are recommended (Radian6, for example). Listening these conversations and participating in them will help a company understand how the public perceives its brand.

The role of an IT department in executing this process is critical. Interestingly, the results of a survey that was a part of Cisco’s third and final installment of its 2011 Connected World Technology Report are downright frightening for IT departments. Of the 1,400 18-to-24 year olds surveyed, four in five said they think their companies’ policies on social media and device usage are outdated. Seven in ten admitted to knowingly breaking IT policies on a regular basis. Three in five said they believe they are not responsible for protecting corporate information and devices. “Embracing the consumerization of IT is trendy, but embracing is easier said than done… one needs to take into account a workforce that won’t respect basic security practices and doesn’t respect the IT department” – experts say [13].

Thus, for IT experts to successfully build tools for effective implementation of marketing strategy, there must be collaborative workflows established and followed with no exception.

Use of IT Data Mining in Marketing via Social Media.

The logical next step in the social media/RFID marketing combination is to focus on the extraction and use of the data which has been accumulated via the Internet of Things. This process is called data mining, and its primary purpose is to detect correlation in large data sets [15]. It is the correlation, or patterns discovered, in data which is valuable to internet marketers for predicting and influencing consumer behavior. While the process of data mining has existed for a very long time, the advent of powerful data mining software maximizes the value of pattern discovery because data sets are extremely large. The larger data sets allow market research on wider populations thereby maximizing the value of the patterns to retailers.

A typical example of the use of social media data mining in retail marketing strategy is Proctor and Gamble, Inc.’s use of Saturday morning Facebook discussions related to the over- consumption of alcohol the night before. After data mining these social media discussions, the company created targeted Saturday morning advertising campaigns which increased the sales of its Pepto-Bismol antacid product by eleven percent compared to sales decreases for the two preceding years [16]. Interestingly, Proctor and Gamble is also on the forefront of the push to use RFID inventory tagging at the retail purchase level [18].

RFID technology and data mining hold great promise for social media retail marketers. As a result, consumers are promised a greater understanding of their product and brand expectations. When the inevitable tradeoffs of these promises are considered, privacy concerns arise. The technology discussed in this paper allows individuals and the items they purchase to be pervasively and ubiquitously monitored. Many consumers and privacy rights advocates are concerned about the existence of extremely detailed data which is gathered on individuals. In order for these technologies to truly benefit society, the information technology and retail industries must become as excited about the protection of the individual as they have been about RFID and data mining technologies.

Measures of success.

There are many different tools to measure different aspects of success in social media. For example, the previously mentioned KLM airline has reduced its first call resolution rate to just one hour using social media [14]. There are also such applications as PositiveTALK that calculate a PT Score (positive talk score) daily based on the positive or negative sentiment of posts, quantity of posts, number of followers on Facebook and Twitter, as well as other analytic factors. Another tool is Share of Voice, which shows a brand’s share of the total postings on social media compared to the brand’s competitors. A low share of voice may indicate that there is an opportunity to engage social media to drive additional brand-awareness. Also, some of the demographic dashboards may be used. They show where posting about a brand are coming from and the age and gender for posters when data is available. This information may be used to evaluate if the demographics match the brand’s target-market and refine a marketing approach if needed. The Volume Trends as a measuring tool gives a company indications of how engaged the social web world is with its brand over time. Spikes on the graph may be caused by new products. Volume-by-media-type graphs show which outlet-types are most widely used by people discussing a particular brand on-line. This data can be used to decide which media channels to focus on. Sentiment measures the way people feel about a brand. This can change overnight depending on product releases, outages, and macro-economic factors. It’s important to monitor individual posts to stay in front of competition. The sentiment of a brand can also be measured in comparison to its competition [14].

Many other tools can be used to measure various aspects of IT success on social media.

In conclusion, we recommend the following six real-world strategies from Gillett’s new role at Best Buy and his accomplishments at Starbucks, that the chief information officer and IT drive CRM, marketing and brand-success [5].

1. Blend Digital and Physical Experience.

Gillett’s mandate includes getting people interacting with Best Buy through digital channels in new ways. In the past, this would have centered on improving the e-commerce site. Today, it means using smartphone and tablet apps to improve the experience of shopping in a store.

2. Blur Marketing And Tech, Without Killing Each Other.
Gillett says “If I take the digital capability and put it under engineering or IT, it becomes heavily influenced by the technology initiatives. And if I take the same function and put it under a marketing function, it will inherently be dictated by the cadence of a marketing campaign. We needed it to have the autonomy of its own destiny, of its own vision”

3. Learn From Consumer Tech, But Serve Business Goals.
IT leaders know employees want smartphone and social collaboration tools that are more like the iPhones and Facebook pages of their personal lives. But these steps work only if they have an explicit business goal and fit the company culture. For example, last Fall Gillett launched the Tech Cafe, an area for employees inside Starbucks’ Seattle headquarters that looked very much like an Apple store and is staffed by the IT help desk. It’s purpose is to help employees when they need equipment or software fixed or replaced, but it’s also a very visible place they can go with ideas on how to use IT better.

4. Tie Tech Directly To Revenue And Customers.
The key for every company is to turn their likes, tweets, and apps into cash.

5. Keep A Rock-Solid Enterprise Tech Foundation.
The secret of IT consumerization is that it’s not worth much without hard-core enterprise IT behind it. Employees can have iPads or Androids, but if they can’t get access to the customer data when they need it to close a sale, they may get the same use of chalkboards.

6. Recognize The Need For Speed.
Speed (or lack thereof) will be one of the key reasons companies love (or hate) their IT teams for. IT will never be fast enough, because business units will always want results sooner. But a safe starting point for IT is to follow Rule No. 2 on our list of The New IT Rulebook (www.informationweek.com/1327/rulebook): Deliver projects in weeks or months, not years.



  1. Airline Business, July 22, 2011
  2. Ceipidor, U.B.; Medaglia, C.M.; Volpi, V.; Moroni, A.; Sposato, S.; Tamburrano, M.; , “Design and development of a social shopping experience in the IoT domain: The ShopLovers solution,” Software, Telecommunications and Computer Networks (SoftCOM), 2011 19th International Conference, p.1-5, 15-17 Sept. 2011
  3. Financial Mail (South Africa), March 30, 2012
  4. IBM Global CMO Study 2011
  5. Information Week, April 9, 2012, p.12
  6. Maritz Research and evolve24- Twitter Study
  7. Pooja, Black and Cao, ”The Impact of Social Media Usage on Consumer Buying Behavior”, Advances in Management, January 2012, Volume 5, p. 14.
  8. Pooja, Black and Cao, ”The Impact of Social Media Usage on Consumer Buying Behavior”, Advances in Management, January 2012, Volume 5, p. 18-19.
  9. Rapheal, T.J., “RFID Show Gets Hypersocial with Attendees”, Expo Magazine, May 2011.
  10. Sydney Morning Herald (Australia), p. 3
  11. The Business Times Singapore, March 29 2012
  12. Travel Trade Gazette UK & Ireland, February 23, 2012, p.28
  13. Wall Street & Technology, February 1, 2012, p 8
  14. Workshop “Becoming a Social Enterprise” by Michele McMahon – Principal Customer Success Manager, Salesforce.com, J. Mack Robinson College of Business EMBA “What’s Next?” series
  15. http://www.anderson.ucla.edu/faculty/jason.frand/teacher/technologies/palace/ datamining.htm
  16. http://www.digiday.com/brands/the-science-of-mining-social-media-data/
  17. http://www.explania.com/en/channels/technology/detail/what-is-rfid
  18. http://www.rfidjournal.com/article/articleview/482 – Case Study: Proctor and Gamble – Proctor and Gamble’s Use of EPC in Supply Chain
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Break! Break! Break!

Ok, ladies and gentlemen! The second semester is over! You can see me jumping on the left 🙂

It was a very interesting time during which I personally learned a lot about social media for customer relationship management, lead-generation and overall business success; I’ve discovered modern principles of innovation and creativity; I’ve explored the trademark and copyright law, and based on the new information I made a few changes to my own website and those of my clients’; I’ve practiced tools and techniques of Managerial Accounting and applied them to making my own business-desicions; I’ve met so many interesting people and heard so many stories of success! It was fabulous!

Now it is time to rest and go back to writing my book. I will keep you up to date with happenings in the next semester which starts in June.

Have a great time in May!

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How To Prioritize Effectively

Graduate school has been very beneficial to me and my business. Not only am I obtaining new valuable knowledge, but  I am also obtaining new valuable contacts. However, given all the things I need to do on a daily basis, sometimes it’s hard to just simply keep up with everything. So, the question is HOW DO YOU PRIORITIZE EFFECTIVELY? Here’s a matrix I use.

For example, on Saturday last week I had to be at school all day, make a few important business calls, have a date with my husband after class, and take a test for Accounting extra-credit before 11  pm that day… So, school – is it urgent? yes, because we can’t wait to attend the class, we have to go NOW; is school  important? oh yea! – it puts this to the top left corner of the matrix, Urgent AND Important.  Business calls – are they urgent? no, but Are they important? yes, so we Plan or Schedule this activity. A date with my husband – is it urgent? not in the morning, but after class, when choosing between taking the test on-line and going for a date with my husband, I need to keep in mind that he only came to see me for 1 evening (he lives in Savannah, GA and I live in Atlanta, GA), so it is sure urgent. Is it important? Absolutely! What about the test? It is very important but not urgent until later, so I schedule and plan for this activity. What about Facebook, Twitter, Blog, LinkedIn and other demands of modern business-life? Whether this activities are urgent/important depends on the nature of your business or your role at a company. For me, publishing one motivational video a day on my Facebook page “EQ for Success” is a public commitment, a promise I’ve given to all my followers. That makes Facebook very important, however not urgent as I use tools to schedule my posts. And the very similar approach I apply to everything I need to do now, so daily responsibilities and events don’t drive me crazy, but rather bring me joy and pleasure, and add value.

Hope it helps you to see where you need to focus your energy and effort in your daily personal and professional lives.

Share your comments with me if you’d like!

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Executive MBA Alumni Club Speaker Series with Michele McMahon

Michele McMahon, Anna Stevens, GA State, GSU, PMBA, PMBA blog

With Michele in the middle

Social media is not only changing how we connect in our personal lives but also in our professional lives. Customers are just as likely to look for a company on Facebook as they are to visit a corporate website. New generations of technology are helping facilitate connecting to customers like never before.

Today we heard unique insights from two points of view about how to become a social enterprise. Michele McMahon, Principal Customer Success Manager for Salesforce.com, shared with us how Fortune Magazine’s #1 Most Innovative Company In the World uses technology in their business-to-business social media strategies to understand and listen to their customers, create customer social networks, and drive real-time, online employee collaboration.

Watch the video and see the pictures of the event!

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