Tag Archives: Raise

Teaching Strategies for Success with LinkedIn

When I started my internship at Raise, my goal became to integrate the company’s overall strategy with its media, particularly, social media strategy. Just recently I worked with the staff-member Logan, who has just recently joined Raise and is now responsible for PR, media and social media. My job is to teach Logan everything I know, so when I leave, she can move forward on her own. Interestingly, Logan had no recommendations on LinkedIn and only 75 connections. It’s hard to be viewed as a credible expert in social media and PR in a situation like this. Simply put, if you position yourself as a great tailor, but your own clothes do not fit, what else can I say???…. You know what I mean 🙂

In just one day, working with Logan on her LinkedIn profile, we created a comprehensive copy that speaks for Logan’s achievements! We developed a section called ACCOMPLISHMENT for each of her previous experiences, and now she has several recommendations instead of zero! Great results!

Below are the screenshots Logan allowed me to share, so you can see how in just one day we added credibility to her professional profile. The picture of us was taken the minute Logan got her second recommendation!

Anna Stevens and Logan Hooks

Anna Stevens and Logan Hooks

I also wanted to share with you the template for a request of a recommendation that I developed for Logan. You can use it for yourself – never ever send a generic LinkedIn recommendation request: always make it personal and warm.


Your opinion is very important to me, so, I thought, perhaps, you could recommend me for YOUR SKILLS. I was also wondering if you could comment on my work ethic and time management skills OR ANY OTHER QUALITIES YOU’d LIKE TO BE RECOMMENDED FOR.

If you would like to share anything else about working with me, I would love to hear your thoughts.

Thanks so much in advance.


Screen Shot 2013-02-13 at 1.58.15 PM



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New Semester: Ready to Rock!

Hey, everyone! We’re back from the break and ready to rock during this upcoming semester! Great news! This time one of the electives is very unusual: it’s a field study – intership with an entrepreneurial company for the whole semester! Wow! When I had heard about this opportunity for the first time, I got so excited: I applied immediately 😉 I was accepted – the process consisted of a Resume submission and also you had to find a company where you’d like to do your internship, the company had to be approved by the professor, and you had to pass the interview with that company. It’s like  job searching 🙂

I am very passionate about Marketing, Social Media, Branding etc. And I also care a lot about Corporate Social Responsibility. So, I was looking for something in that range. And….. I was lucky enough to actually find it! The company is called RaiseGlobal.org and needs someone to implement Marketing, Social Media and other initiatives while connecting socially-responsible brands with non-profits! Ideal match! Here’s a picture of me after my interview on December 4th 2012.


Anna Stevens

And now I will keep you updated on all the new things I do, learn and discover through my internship at Raise! Excited? As always, check in every Wed and Sat to read fresh blog-post I write 🙂 See you soon!

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