Tag Archives: LinkedIn

LinkedIn Job Application: Resume and CV for Success

As promised, in this third blog post in the series of how I got my perfect job on LinkedIn right away, I will share with you my LinkedIn job application: Resume and CV.

JOB DESCRIPTION – SCREENSHOTS OF THE LINKEDIN POST

 

 

Job Posting Screen Shot

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COVER LETTER TAILORED TO THE ABOVE JOB DESCRIPTION

Cover Letter Screen Shot

 

MY ACCOMPLISHMENTS-ORIENTED EASY-TO-READ RESUME

Resume of Anna Stevens, JD, MBA

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The statistics indicate that on average a job seeker spends about 45-60 SECONDS reading a job description before sending his / her resume. I can tell you frankly that 45-60 minutes was what I spent per a job application, which included attentive reading of the description for 2-3 times, checking of the company’s website, Facebook, Twitter, LinkedIn, tailoring of my cover letter,  sending over, and tweeting about it. One example of such a tweet to a potential employer is below. He responded that the position was filled, but by that time I already had a contract myself. One of my job interviews was scheduled right after they saw my tweet.

Hope I was able to help you. Good luck!

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Can One Find a Perfect Job on LinkedIn?

Can One Find a Perfect Job on LinkedIn? I asked this question on Facebook last week, and the answer I received was a “NOOOOOOOO” I have to tell you this: last week I applied for a Marketing Manager on LinkedIn on Monday, had 2 interviews that week with a perfect company & 1 with not a so perfect one, and I signed a contract that Friday afternoon. I’m starting on July 1st. Salary, bonus, benefits… Thanks to LinkedIn!

How did I do it? I’ll tell you exactly how, but on Saturday. One thing I want to say: social media rocks. Every time I’d apply for a job (I applied for 30 that Monday, 8 applications were opened, and two interviews scheduled within 24 hours), I’d find that company on Twitter and tweet. Screenshots of those tweets, my LinkedIn job application, and my Resume, as well as other cool details are coming, so stay tuned and check back on Saturday at 8 am.

I want to leave you with the most important tip for a LinkedIn success – GROW YOUR NETWORK! Be active! Stay engaged!

Here’s my LinkedIn data from today: 6 people viewed my profile just today and 36 people searched for either me or someone like me with me appearing in search, which is exactly what you want and you can only achieve it by being active.

What are your LinkedIn stats? What can you do to improve those?

Anna Stevens' LinkedIn

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Teaching Strategies for Success with LinkedIn

When I started my internship at Raise, my goal became to integrate the company’s overall strategy with its media, particularly, social media strategy. Just recently I worked with the staff-member Logan, who has just recently joined Raise and is now responsible for PR, media and social media. My job is to teach Logan everything I know, so when I leave, she can move forward on her own. Interestingly, Logan had no recommendations on LinkedIn and only 75 connections. It’s hard to be viewed as a credible expert in social media and PR in a situation like this. Simply put, if you position yourself as a great tailor, but your own clothes do not fit, what else can I say???…. You know what I mean 🙂

In just one day, working with Logan on her LinkedIn profile, we created a comprehensive copy that speaks for Logan’s achievements! We developed a section called ACCOMPLISHMENT for each of her previous experiences, and now she has several recommendations instead of zero! Great results!

Below are the screenshots Logan allowed me to share, so you can see how in just one day we added credibility to her professional profile. The picture of us was taken the minute Logan got her second recommendation!

Anna Stevens and Logan Hooks

Anna Stevens and Logan Hooks

I also wanted to share with you the template for a request of a recommendation that I developed for Logan. You can use it for yourself – never ever send a generic LinkedIn recommendation request: always make it personal and warm.

Dear NAME OF THAT PERSON,

Your opinion is very important to me, so, I thought, perhaps, you could recommend me for YOUR SKILLS. I was also wondering if you could comment on my work ethic and time management skills OR ANY OTHER QUALITIES YOU’d LIKE TO BE RECOMMENDED FOR.

If you would like to share anything else about working with me, I would love to hear your thoughts.

Thanks so much in advance.

– YOUR NAME

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Radio interview on 106.7 FM about LinkedIn

Guys! Awesome news! What I’ve been sharing with you about Social Media strategies for my internship company has been found valuable by 106.7 FM and I was interviewed on air on February 11th! That’s so cool! By the way, it was about LinkedIn success tips, and I wanted to make a note that I even started LinkedIn profile BECAUSE of the Career Management Center on PMBA!

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The Value of a Tagline for Networking and PR

Many of my friends entrepreneurs have so called taglines to help them stand out in the crowd and also help others remember them. For example, my friend Bonnie Ross Parker has a networking company and is known as the America’s Connection Diva. That’s what she calls herself, that tagline is on her website, blog, e-mail signature, you’ll see it in a magazine that writes about Bonnie – everywhere! Another friend of mine does consulting on LinkedIn and organizes events that are only open for LinkedIn members. Dahlys Hamilton. You may know her as Atlanta’s LinkedIn Godmother. Memorable? Will you be able to recognize her next time you see her after this one time you met? Yest, because there was a tagline that stood out! Ali Brown – Entrepreneurial Guru. Joe Turner – Chief Impossibility Officer. And many more! On the 29th of January I was trying to help Carol, the CEO of Raise where I do my internship, to come up with a tagline that would be easy to remember and help her stand out.

I have been talking about the importance of developing a tagline with Carol for a few days. Carol mainly sees herself as an ideator and visionary, so she doesn’t want to get into details, such as taglines and PR. Yet, I am a believer that all the information in regards to how an entrepreneur is viewed by the public has to come from the heart of that very entrepreneur. So, I’ve been speaking about the value of a tagline as such:

“Imagine you go to a networking event at 200 P’tree in Atlanta called Global Connect. There are 44 bi-lingual Chambers of Commerce present (so think “simple language” as not everyone’s native language is English; if you plan to go global, you’ve got to thing that your C-level client may be speaking limited English, may be blind, may be deaf etc, so all the content on your on-line outlets has to anticipate it and be straightforward and simple). There are 2,000 people at that networking event (that’s how many there were last Summer, I think). So, as each of potential 80 or 100 people, whom you can personally meet there, speaks to you, what do you want them to remember, when they tell their partner about you next day? What is one phrase you want to embed in their memory associated with you?”

Well, somehow, Carol wasn’t buying in immediately, which is, of course, understandable: I am new. So, on the 29th of January there was a networking event next door from Carol’s office. It was hosted by Atlanta Business RadioX . I encouraged Carol to go. So we went. There, Carol was meeting many people and introducing herself similar to this:  “Hi, I’m Carol McKown, my company Raise Global is a hybrid of non-profit and for-profit…” Guess what? All that the people heard was what they wanted to hear: non-profit. So everyone, who was introducing her to people after they’d meet her, would say: “Meet Carol, she can help your non-profit” 🙂 🙂 🙂 Actually, Carol is on a lookout for for-profits to partner with Raise as she already has a line of non-profits in need of help. When we came back to the office, Carol  received a call from a woman, whom she met at that networking event, asking Carol to help the woman’s non-profit buy buses. I think that was a good breakthrough.  Carol said: “Anna, I now know why you’ve been telling me to create a tagline and make people look at me the way I really want them to” 🙂

Yeah!!! Her tagline now is “Chief Solutionism Officer”, by which people will likely be intrigued and ask to learn more about her business 🙂

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How to Develop a Comprehensive LinkedIn Profile

Many people are confused about how to develop a comprehensive LinkedIn profile. It takes some time and thought. I was recently helping the company, where I do entrepreneurial field study, to go through this process. I’d say that after you filled out all the information about your employers and awards, go through the questions below to determine how you  would like to be seen by people, introduces to others, and spoken about.

What is the tag-line you’d like to see and hear after your name when being introduced on Fox News? ___________________________________________________________________

Imagine that you are invited to be featured in Entrepreneur magazine. They ask your bio
Using professional language, in ten complete sentences answer the following question: Who are you?

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What are the ten key-words you’d like to be found on-line for, when your potential clients who don’t yet know you search for someone like you?

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If you accidentally happened to hear two people talk about you at an event, what would you like to hear them say?
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How many people know you as a professional?

______________________________________________________________________
How many of them could recommend you on LinkedIn? Make a list of names.

______________________________________________________________________

 

I hope it’s been helpful. Next time, I will tell you about the value of a tagline for an entrepreneur. Check back soon!

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My Social Media and On-Line Strategy Proposal

Hey, guys! The internship is speeding up now and the projects I work on are very exciting! One of them I just finished 5 minutes ago – a social media and on-line strategy proposal. Here you go – I’ll share it with you. Let me know your thoughts, comments, objections or questions; I’d love to hear from you!

After reviewing your business and personal online-accounts, including websites, Twitters, LinkedIns, Facebooks, YouTubes and blogs, I am proposing the following in order to make the company searchable and accessible, earn credibility, gain brand recognition and attract publicity.

Start with the end in mind: it is essential for the business owner to fill out the questionnaires for social media and LinkedIn.  This will allow us to not only clarify how the company should be branded, but also design a tag-line for the owner and the brand.

Create a list of tags: once the heart of entrepreneur is understood and the direction is established, it is important to come up with a list of keywords (tags) that will be associated with the brand, its initiatives, and the business owner in particular. These will be used for SEO purposes, when publish a video, post a blog, optimize a website page for search engines, and the like. These will also be submitted every time the entrepreneur has a media appearance, so that, when others write about her, they use these tags to promote her and the brand.

Build a user-friendly website: the brand’s website and that of its each initiative has to be built with the target-customer in mind.
Determine whether you want your website to provide a one-way communication opportunity, meaning that you will speak through it to your visitors, or a two-way communication opportunity, allowing your visitors to comment on your posts, like and share them, and so on. Keep and mind that a business-card type of a website, where you are the only one who can speak, post and share information, is like going to a networking event and not caring to learn about the people you meet.
Consider what devices your potential client may access your website from. Depending on whether your visitor gets on from a laptop or an iPhone, he or she may see your website differently. Ensure that it is convenient and comfortable to navigate your website from a diversity of devices.
Ideate in regards to what you want your banner to look like. A website banner is like your smile at a networking event: people will notice and remember you, based on your smile. Also, the information on your banner will make an important difference in how your website appears in web-search. Make sure the colors you use are appropriate for your audience and the combination of fonts you choose is easy-to-read for visitors of your website. Let’s say using blue fonts and capital letters does not make your website easy-to read and attention-catching. In fact, capital letters, when written in bulk, increase leaning curve and distract people from the meaning. Evaluate what your fonts look like on your website from a mobile device.
Design the site map, create high-quality content, produce attention-catching videos that are not confusing and focus on only one topic at at time, and, of course, establish a blog, so your website is relevant and up-to-date, given that you will actually keep up with the blog. Make sure you create appropriate blog categories and tags and utilize these free tools to help visitors easily find the needed information, improve your SEO and reduce learning curve for people. A general advice here is this: when you’re trying to choose a theme for your website, keep your main target-customer in mind. If it is a C-level executive, choose plain white background and calm colors as well as business-like images and videos. Don’t have pictures flashing as you invite them to read the content or, worse, watch your video: it is impossible to concentrate their attention on a video and its meaning while the fashion-style pictures are flashing on a background. It’s simply distracting for a human eye and brain. Place yourself in the shoes of your ideal client and develop a concept for your engaging website from that perspective.
Ensure that there are social sharing buttons, the “follow us” type buttons, that your footnote is up-to-date and contains the address, the e-mail and the phone number of the company. Be aware of the copyright message on the footer of your site: it has to be updated every January first.
Optimize your permalinks, meta-descriptions, images, pages and posts for the key-words you develop as a first step. This will enable you to be found on the first page of Google, when potential customers search for relevant tags.

Make your LinkedIn profile look professional and speak up for your greatness: when you write up your LinkedIn profile, imagine that an ideal potential client, who knows nothing about you yet, but is searching for someone like you, opens your profile. What do you need to have on it in order for the ideal client to understand that you are the one he or she is looking for? What experiences would you like him or her to know about? What skills would you like to showcase? Do you have enough of RELEVANT references from current or former clients/partners/bosses/etc to help you demonstrate your credibility to that ideal client? Adjust your LinkedIn accordingly.

Twitter, Facebook, company LinkedIn page, YouTube, Pinterest, Google Plus: you have to ensure that your business-website is linked to THAT BUSINESS’ social media. Each and every of your webstes has to have the ABOUT US page, where you will have the info about the team. THAT and ONLY THAT page can lead to personal Twitter, Facebook, LinkedIn etc. Social media serves two main purposes: to help you engage with your community and to improve your SEO. For instance, LinkedIn will push your brand up on Google, even if you don’t yet have a good website. So will Twitter and Pinterest. That is why your brand and you need to BE and ENGAGE on social networks. Having one YouTube subscriber is highly unlikely to help you promote your credibility and expertise to a potential client.

Blog: post regularly about your news, accomplishment etc. Helps with SEO and allows you to engage as well as share your expertise to gain credibility and recognition for you and your brand.

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How To Prioritize Effectively

Graduate school has been very beneficial to me and my business. Not only am I obtaining new valuable knowledge, but  I am also obtaining new valuable contacts. However, given all the things I need to do on a daily basis, sometimes it’s hard to just simply keep up with everything. So, the question is HOW DO YOU PRIORITIZE EFFECTIVELY? Here’s a matrix I use.

For example, on Saturday last week I had to be at school all day, make a few important business calls, have a date with my husband after class, and take a test for Accounting extra-credit before 11  pm that day… So, school – is it urgent? yes, because we can’t wait to attend the class, we have to go NOW; is school  important? oh yea! – it puts this to the top left corner of the matrix, Urgent AND Important.  Business calls – are they urgent? no, but Are they important? yes, so we Plan or Schedule this activity. A date with my husband – is it urgent? not in the morning, but after class, when choosing between taking the test on-line and going for a date with my husband, I need to keep in mind that he only came to see me for 1 evening (he lives in Savannah, GA and I live in Atlanta, GA), so it is sure urgent. Is it important? Absolutely! What about the test? It is very important but not urgent until later, so I schedule and plan for this activity. What about Facebook, Twitter, Blog, LinkedIn and other demands of modern business-life? Whether this activities are urgent/important depends on the nature of your business or your role at a company. For me, publishing one motivational video a day on my Facebook page “EQ for Success” is a public commitment, a promise I’ve given to all my followers. That makes Facebook very important, however not urgent as I use tools to schedule my posts. And the very similar approach I apply to everything I need to do now, so daily responsibilities and events don’t drive me crazy, but rather bring me joy and pleasure, and add value.

Hope it helps you to see where you need to focus your energy and effort in your daily personal and professional lives.

Share your comments with me if you’d like!

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