Tag Archives: Facebook

LinkedIn Job Application: Resume and CV for Success

As promised, in this third blog post in the series of how I got my perfect job on LinkedIn right away, I will share with you my LinkedIn job application: Resume and CV.




Job Posting Screen Shot

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Cover Letter Screen Shot



Resume of Anna Stevens, JD, MBA

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The statistics indicate that on average a job seeker spends about 45-60 SECONDS reading a job description before sending his / her resume. I can tell you frankly that 45-60 minutes was what I spent per a job application, which included attentive reading of the description for 2-3 times, checking of the company’s website, Facebook, Twitter, LinkedIn, tailoring of my cover letter,  sending over, and tweeting about it. One example of such a tweet to a potential employer is below. He responded that the position was filled, but by that time I already had a contract myself. One of my job interviews was scheduled right after they saw my tweet.

Hope I was able to help you. Good luck!






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My Social Media and On-Line Strategy Proposal

Hey, guys! The internship is speeding up now and the projects I work on are very exciting! One of them I just finished 5 minutes ago – a social media and on-line strategy proposal. Here you go – I’ll share it with you. Let me know your thoughts, comments, objections or questions; I’d love to hear from you!

After reviewing your business and personal online-accounts, including websites, Twitters, LinkedIns, Facebooks, YouTubes and blogs, I am proposing the following in order to make the company searchable and accessible, earn credibility, gain brand recognition and attract publicity.

Start with the end in mind: it is essential for the business owner to fill out the questionnaires for social media and LinkedIn.  This will allow us to not only clarify how the company should be branded, but also design a tag-line for the owner and the brand.

Create a list of tags: once the heart of entrepreneur is understood and the direction is established, it is important to come up with a list of keywords (tags) that will be associated with the brand, its initiatives, and the business owner in particular. These will be used for SEO purposes, when publish a video, post a blog, optimize a website page for search engines, and the like. These will also be submitted every time the entrepreneur has a media appearance, so that, when others write about her, they use these tags to promote her and the brand.

Build a user-friendly website: the brand’s website and that of its each initiative has to be built with the target-customer in mind.
Determine whether you want your website to provide a one-way communication opportunity, meaning that you will speak through it to your visitors, or a two-way communication opportunity, allowing your visitors to comment on your posts, like and share them, and so on. Keep and mind that a business-card type of a website, where you are the only one who can speak, post and share information, is like going to a networking event and not caring to learn about the people you meet.
Consider what devices your potential client may access your website from. Depending on whether your visitor gets on from a laptop or an iPhone, he or she may see your website differently. Ensure that it is convenient and comfortable to navigate your website from a diversity of devices.
Ideate in regards to what you want your banner to look like. A website banner is like your smile at a networking event: people will notice and remember you, based on your smile. Also, the information on your banner will make an important difference in how your website appears in web-search. Make sure the colors you use are appropriate for your audience and the combination of fonts you choose is easy-to-read for visitors of your website. Let’s say using blue fonts and capital letters does not make your website easy-to read and attention-catching. In fact, capital letters, when written in bulk, increase leaning curve and distract people from the meaning. Evaluate what your fonts look like on your website from a mobile device.
Design the site map, create high-quality content, produce attention-catching videos that are not confusing and focus on only one topic at at time, and, of course, establish a blog, so your website is relevant and up-to-date, given that you will actually keep up with the blog. Make sure you create appropriate blog categories and tags and utilize these free tools to help visitors easily find the needed information, improve your SEO and reduce learning curve for people. A general advice here is this: when you’re trying to choose a theme for your website, keep your main target-customer in mind. If it is a C-level executive, choose plain white background and calm colors as well as business-like images and videos. Don’t have pictures flashing as you invite them to read the content or, worse, watch your video: it is impossible to concentrate their attention on a video and its meaning while the fashion-style pictures are flashing on a background. It’s simply distracting for a human eye and brain. Place yourself in the shoes of your ideal client and develop a concept for your engaging website from that perspective.
Ensure that there are social sharing buttons, the “follow us” type buttons, that your footnote is up-to-date and contains the address, the e-mail and the phone number of the company. Be aware of the copyright message on the footer of your site: it has to be updated every January first.
Optimize your permalinks, meta-descriptions, images, pages and posts for the key-words you develop as a first step. This will enable you to be found on the first page of Google, when potential customers search for relevant tags.

Make your LinkedIn profile look professional and speak up for your greatness: when you write up your LinkedIn profile, imagine that an ideal potential client, who knows nothing about you yet, but is searching for someone like you, opens your profile. What do you need to have on it in order for the ideal client to understand that you are the one he or she is looking for? What experiences would you like him or her to know about? What skills would you like to showcase? Do you have enough of RELEVANT references from current or former clients/partners/bosses/etc to help you demonstrate your credibility to that ideal client? Adjust your LinkedIn accordingly.

Twitter, Facebook, company LinkedIn page, YouTube, Pinterest, Google Plus: you have to ensure that your business-website is linked to THAT BUSINESS’ social media. Each and every of your webstes has to have the ABOUT US page, where you will have the info about the team. THAT and ONLY THAT page can lead to personal Twitter, Facebook, LinkedIn etc. Social media serves two main purposes: to help you engage with your community and to improve your SEO. For instance, LinkedIn will push your brand up on Google, even if you don’t yet have a good website. So will Twitter and Pinterest. That is why your brand and you need to BE and ENGAGE on social networks. Having one YouTube subscriber is highly unlikely to help you promote your credibility and expertise to a potential client.

Blog: post regularly about your news, accomplishment etc. Helps with SEO and allows you to engage as well as share your expertise to gain credibility and recognition for you and your brand.

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How To Prioritize Effectively

Graduate school has been very beneficial to me and my business. Not only am I obtaining new valuable knowledge, but  I am also obtaining new valuable contacts. However, given all the things I need to do on a daily basis, sometimes it’s hard to just simply keep up with everything. So, the question is HOW DO YOU PRIORITIZE EFFECTIVELY? Here’s a matrix I use.

For example, on Saturday last week I had to be at school all day, make a few important business calls, have a date with my husband after class, and take a test for Accounting extra-credit before 11  pm that day… So, school – is it urgent? yes, because we can’t wait to attend the class, we have to go NOW; is school  important? oh yea! – it puts this to the top left corner of the matrix, Urgent AND Important.  Business calls – are they urgent? no, but Are they important? yes, so we Plan or Schedule this activity. A date with my husband – is it urgent? not in the morning, but after class, when choosing between taking the test on-line and going for a date with my husband, I need to keep in mind that he only came to see me for 1 evening (he lives in Savannah, GA and I live in Atlanta, GA), so it is sure urgent. Is it important? Absolutely! What about the test? It is very important but not urgent until later, so I schedule and plan for this activity. What about Facebook, Twitter, Blog, LinkedIn and other demands of modern business-life? Whether this activities are urgent/important depends on the nature of your business or your role at a company. For me, publishing one motivational video a day on my Facebook page “EQ for Success” is a public commitment, a promise I’ve given to all my followers. That makes Facebook very important, however not urgent as I use tools to schedule my posts. And the very similar approach I apply to everything I need to do now, so daily responsibilities and events don’t drive me crazy, but rather bring me joy and pleasure, and add value.

Hope it helps you to see where you need to focus your energy and effort in your daily personal and professional lives.

Share your comments with me if you’d like!

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Executive MBA Alumni Club Speaker Series with Michele McMahon

Michele McMahon, Anna Stevens, GA State, GSU, PMBA, PMBA blog

With Michele in the middle

Social media is not only changing how we connect in our personal lives but also in our professional lives. Customers are just as likely to look for a company on Facebook as they are to visit a corporate website. New generations of technology are helping facilitate connecting to customers like never before.

Today we heard unique insights from two points of view about how to become a social enterprise. Michele McMahon, Principal Customer Success Manager for Salesforce.com, shared with us how Fortune Magazine’s #1 Most Innovative Company In the World uses technology in their business-to-business social media strategies to understand and listen to their customers, create customer social networks, and drive real-time, online employee collaboration.

Watch the video and see the pictures of the event!

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