Category Archives: Career Coaching at GSU

How to Stand Out on LinkedIn [You Have 225+ Million Competitors There Today]

In my previous post I promised to share some details about how I found a job on LinkedIn right away. Let’s talk about how to actually stand out on LinkedIn when you have 225+ million competitors there today. So, I already showed you my profile stats. Here’s more about my LinkedIn – the so-called secrets of success:

  • My LinkedIn profile URL is my actual name [see the screenshot below]
  • I have 2034 connections 95% of which are in the Atlanta area,
  • I belong to 52 relevant to my interests groups and I’m active there,
  • I update my status regularly with interesting articles, blogs I write, and other information about what I do,
  • I have a professionally-done profile picture with a friendly smile on it,
  • I have a comprehensive summary as a plain text and in bullet points for those who don’t have time to read through,
  • I have projects I accomplished and courses / certifications I completed listed under an appropriate category,
  • My tagline is very specific and targeted and speaks out for me,
  • I’ve been endorsed for my skills as well as recommended nearly 40 times by people,
  • and finally I have ACCOMPLISHMENTS area for each of my positions.

My profile’s strength is rates as “ALL STARS ”

Anna Stevens' LinkedIn

Anna Stevens' LinkedIn

How to Stand Out on LinkedIn

Anna Stevens

How to Stand Out on LinkedIn

The secret is this: you don’t build your LinkedIn profile in a day. It takes time and the trust of people. But if you stay consistent and do what it takes, keep your profile professional, relevant, fresh, and unique, you will stand out in the 225+ million members LinkedIn community.

On Wed next week I will show you my Accomplishments-Based Resume and the EXACT cover letter I submitted, after which I got a call from a decision maker in 15 min. Stay tuned!

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One Last Career Management Tip

Ok, guys, lately I’ve shared a lot of career-management tips recommended by Robinson College of Business CMC that’s been established to support  students in their career advancement process, guide them and teach them how to do the right thing. One last advice refers to one’s phone and e-mail etiquette. See the picture below, print it out and share! Remember to spread the word about our amazing Career Management Center available for those who join PMBA!

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Mr. David Abney (COO at UPS)

We had an interesting guest whom our IT professor invited for the IT in Management class. Who was the guest? Mr. David Abney (Chief Operations Officer at UPS). 

Can you believe that UPS started in 1907 with just two people on bicycles as a messenger company? What a success story! It grew and grew, and now there are 470 000 employees work for the company worldwide, there are 16 million packages being delivered daily! For the last 10 years, UPS has been focusing on logistics. Of course, we talked about technology for this purpose. Technology helps the company improve its logistics and separate itself from the competition. Interestingly, if a customer tracks a package on-line, it costs UPS only $0.02. If, on the other hand, a customer tracks it by calling, it costs the company $10! For the last 2 years, the company has also been focusing on healthcare. It now has 400 million sg. ft. of warehouse dedicated to the healthcare initiative.

“Internet affected  our business… You have to use efficient ways of doing things and cooperate. We have to look at ways to use technology to our advantage” – Mr. Abney said. “In the next 20 years, there will be many inventions, transformations and adjustments, but I am positive about the stability of the future as we apply technology” – he concluded.

He also talked about the challenges in operations due to cultural differences around the world. “There are big differences in operating in different countries” – Mr. Abney stated. “When you go to a certain country, you have to adjust to its culture.” But sometimes, he mentioned, a company has to stand its ground firmly. For instance, drivers in Germany were used to drinking  beer during lunch when UPS came to the country. “We don’t want them drunk behind the wheel of our trucks delivering our packages”. So, UPS had to stand up for its values at that point.

When was asked about the company’s sustainability strategy, Mr. Abney responded: “We try to reduce our waste of resources” and expanded on this topic describing the initiatives the company takes to do so.
One of the questions asked was about UPS’ human capital strategy. The company promotes from within, most people start when they’re in school and stay for the entire career. UPS doesn’t have a lot of turnover, tries to keep its people happy and appreciate their loyalty. Mr. Abney noticed that if a company loses a potential CEO, it may put itself at risk of going down the heal, “so we identify those high-potential people as soon as possible, acknowledge them and keep them as future leaders” – he said. “We can’t lose one future CEO because he or she may be the next one to make a difference!”
In regards to the personal qualities for success that UPS is seeking in potential employees, Mr. Abney stated: “We don’t tolerate dishonest people. We appreciate intelligence, honesty and energy. Then, we look at people who consciously seek to identify what their weaknesses are and improve upon them. Those who don’t work to improve themselves, will not be with the company for too long. Most important character trade is self-accountability. We are a company of team-players! No matter how good I may or may not be, I need to be able to lead great people.” He also shared with us that he was a driver at UPS in the beginning of his career as well, and then a supervisor etc. “…and I am the same today, just have different job responsibilities” he concluded.
See how many interesting people we get to meet on our PMBA program? Keep up with our blog and you’ll hear more exciting stories!
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Excellent Networking Training!

As a small business owner, I network a lot. Just recently, I was a vendor at “NETWORKING WORKS” event where my friend Bonnie Ross Parker had invited me and where I met Debbie Rodkin – the Executive Director of RE:FOCUS ON CAREERS, the premier networking organization dedicated to helping professionals enhance their careers. She was on the expert panel and shared her practical advice on how to network effectively.

Guess what? PMBA Alumni Club Professional Development Series features Debbie as a speaker for April 18th!!!

Here is what I saw in my e-mail box: “Networking: Beyond the Handshake,” presented by Debbie Rodkin of RE:FOCUS ON CAREERS. This interactive and fun event will help you overcome obstacles and teach you practical and timely networking skills necessary to thrive in this economy. Whether you are a seasoned professional or new to networking…this event is a Must-Attend!”

Without a doubt, GA State brings the best of the best to its student to help them grow personally and professionally. I am excited to be a part of it!

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Get Your Resume On the Hiring Manager Table

How much time and effort do you spend on job search? It’s very frustrating, isn’t it?

Job Search Can Be Very Frustrating...

Imagine for a second someone who will send you an e-mail saying he or she will help you get your resume on a hiring manager’s table? Sounds unreal? Not at all!

Job Applicants WANTED!!!!!!!!!!!!!!!!!!!!!!

PMBA Alumni Club just started the PMBA Job Network program for anyone in the PMBA network who is looking for a new position.

Here’s how it works:

  1. Become a PMBA candidate at GA State University.
  2. Research corporate websites listed for PMBA students to find positions of interest and positions that are a close match to your skill set.
  3. Send an email to our PMBA Job Network leader. Place in the Subject “PMBA Job Network- Applicant” and in the Body – “Company of interest and the job posting number (s)/ description (s). If you are interested in more than one opening, then rank order the opportunities. You do not need to send your resume.
  4. Our PMBA Job Network leader will email you the volunteer’s name and email address.
  5. You (the applicant) will contact the volunteer. Send your resume along with the job posting number (s) / description (s) rank ordered. You may need to cut and paste the description (s) into your email. The volunteers will send you an email within 2-3 days to confirm receipt.
  6. The volunteer will then forward your resume to the hiring manager!!!!!! (typically within 1 week after they acknowledge receipt of your email).
  7. That’s it! Once your resume has been submitted to the hiring manager, let’s hope that you will be selected for a phone screen or face-to-face interview.

PMBA Can Help You Find Your Dream Job!

How cool is that? Do you want to find your dream job so easily? Then join our PMBA program at GA State! By the way, you can attend an open house just to see for yourself what it’s like. Interested? Find out more!

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Free Workshops & Advice?

One of the greatest benefits of our PMBA program at Ga State is the access to Career Management Center workshops. They are hosted for us on a regular basis and free of charge.

Why exactly are Career  Management Center workshops at GSU valuable? First, they always cover “hot” topics such us Resume Writing Tips, Networking Tips, How To Use Social Media For Job Search etc. Also, career coaches who host the workshops have practical, real-world experience in their area of expertise. And most importantly, the workshops are very interactive, so you are never bored and actually get a chance to participate and share.

For example, on Jan 19 I attended a worksop about networking. I have learned that networking is not bothering people – its a constantly built relationships. Around 75% of professionals get their job through networking! Managers will prefer to hire someone whom they have a personal reference for.

Workshops for MBA candidates at GA State

At GSU, there are many great networking sources:

  • Alumni groups
  • Fraternal organizations
  • Professional organizations
  • Student chapters of non-profits
  • Online networking groups

Also, I found out that we actually only have 30 sec to make a good first impression because there may be no second chance. So, your Elevator Pitch should contain the following three parts:

  • Past – big picture of your previous achievements
  • Critical juncture – why you left your job (positive story)
  • Future – type of an organization you’re looking to work at &what value can you add

One of the suggestions I received was to make a  career mission for all job hunters. Another tip was to always ask people whom you network with if there are any other people in that organization whom you could talk to. One more great tip that I actually used myself to obtain a position in the past – offer to volunteer for the company you’d like to work at. The most interesting discovery was that recruiters don’t usually help you find a job, they’re just selling you. Who really helps you is Executive Search Consultants. Get the Handbook of Executive Search Consultants – use it to find a search consultant whom you could help with referrals and who perhaps will help you to find that dream-job.

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